SkinCeuticals ACD Lou & Grey

Blogger Resources

Getting Started

I started my blog as a private creative outlet and had no idea when I started whether it was something I would keep up with or abandon within a few months.  As I’ve continued on, I thought it would be great to put together a page of resources for new bloggers.

Shortly after I went public in January of 2017 I was introduced to Abby Lawson’s Building a Framework course by a very successful local blogger. She told me this was a great guide and boy, did she undersell!  The course is so well laid out and comes with tons of valuable tech tutorials, resource links, etc.  Even better – it is now FREE and available as a blog post (see link above)

More recently, I took Abby Lawson’s Browser to Buyer course.  This 3-part course covers Effective Email Opt-ins, Setting up a Tripwire that Works, and Creating a Profitable Welcome series.

Other Tools

Hosting & Platform

Once you register your domain name (check the hosts below or GoDaddy for available domains), you need to find a host!

SiteGround. My personal host for NattyGal.com.  Fast, safe, easy to use and responsive!

Bluehost. Another popular hosting platform for new bloggers.

WordPress.  Natty Gal uses WordPress for management of all content.  I started out with Blogger, moved briefly on to WordPress.com and then landed on WordPress.org as having the most versatility and flexibility. It’s the platform used by an extremely high percentage of successful blogs.

My current theme is WordPress.org’s Twenty Sixteen theme but many bloggers use the Genesis framework and child theme combination.  This allows you to work from a solid code base while allowing for customization through the child.  Suggested child theme providers include:

  • Restored 316
  • Feast Design Co
  • Pretty Darn Cute Designs
Backup and Storage

I foolishly only started backing up my site recently.  Prior to that I relied on SiteGround’s basic backup included with hosting.

UpDraftPlus is the service I am now using to back up my blog contents.  Currently the world’s #1 most popular and mostly highly rated scheduled backup plugin.

Dropbox.  My current storage space for backups.  Their free plan is ample for Natty Gal’s needs.

Google Drive. Another good/free choice for storage of backups.

For more backup plug-in options as well as tutorials on how to perform backups and restores, check out this article.

WordPress Plugins

Plugin’s can increase the effectiveness and versatility of your site.  When you install a plug-in, make sure it is compatible with your WordPress theme, that it was fairly recently updated and that it has a large number of active installs with good reviews.  A few plug-ins that I rely on include:

Ad Inserter.  Allow you to run ads by inserting ad code from affiliate programs in specific spots (before, after, mid) post, etc.

Akismet. Protects your blog from spam.  Have used this since I’ve been with WordPress.org with no issues.  Works well.

Rel Nofollow Checkbox.  Very important if you participate in affiliate programs.  Affiliate links are required to be “Rel No Follow” links and this plug-in attaches a simple check box for this wherever there is a link.

Yoast SEO. Allows you to edit post meta data and screens for both SEO optimization and readability. Easy to use.

Email Marketing

MailChimp. With a free account for up to 2,000 subscribers, this is a great place to start with email marketing. I recently switched Natty Gal from Jetpack’s Email Subscribers service to MailChimp.

Photography & Photo Editing

Photography is a work-in-progress for me!

I am now using a Canon EOS Rebel T7i for my photos with a 24mm and 50mm fixed lens as well as a zoom lens.  We just recently purchased the DJI Mavic Mini drone for use in travel videos.   It’s incredibly lightweight and the only drone currently on the market (May, 2020) that doesn’t need to be registered with the FAA.

Pexels.  Need stock photos?  This site has lots of high quality freebies for commercial use.

PhotoPin. An alternative to Pexels.  Search Google using the advanced image settings or Flickr for CCL photos (those free to use commercially) – or – this free photo search tool does the same across multiple creative commons databases. Be sure you check the copyright and attribution rules for each individual photo.

Canva. A great site that allows you to make professional looking graphics for social media posts and more.

Adobe Lightroom.  For general photo editing and brightening.

Touch/Retouch.  Fantastic app for taking unwanted items out of your images.

Social Media Tools

Tailwind.  Allows you to schedule pins to Pinterest and posts to Instagram.  Does not require you to confirm the post to Instagram – fully automatic unlike some other tools.

Buffer App.  Allows you to schedule posts to Facebook, Twitter, Google+, Pinterest, LinkedIn, and Instagram. Please note that Instagram posting still requires you to launch the post but the Buffer software will prompt with a reminder when there is something in your queue to be posted.

Crowdfire.  Similar to Buffer.  I don’t use these scheduling services a lot yet but as you get deeper into blogging, can see where they’d be so helpful in scheduling.

General Productivity

Feedly and Bloglovin.  RSS aggregators that makes it easy to keep up with your favorite blogs.

OneNote. A digital filing cabinet that allows to you type notes, scan paper and capture web images and organize them in one easy-to-access place.  Searchable by keyword.  Also available as a phone app.

Google Calendar. An easy-to-use calendar for coordinating multiple schedules.

LastPass. Great password manager that can generate unique passwords.  The mobile version allows for fingerprint logins.

Conferences and Connecting with Other Bloggers

BlogHer.  Annual conference and online resource for female bloggers.

Online Blog Con.  A virtual conference held late summer/early fall.

Simply Stylist.  Annual conferences in LA, NYC and Chicago and online resources for those in the fashion niche.

Style Collective.  An amazing resource for fashion and lifestyle bloggers.  They offer an education library packed with resources, a media kit template, access to stock photos, an ACTIVE & ENGAGED online community that will support you as your share new posts and Instagram photos and SO MUCH MORE!  They have a monthly subscription for $10/month and an annual subscription for $99.

Fundamentals of Blogging Facebook Group

Monetization Opportunities

Google AdSense.  Great place to start!  Just apply, fill out your ad preferences and insert the code into your sidebar or header or footer and you’ll be off and running some Google Ads.

Amazon Associates.  Also easy to get into.  Pick out Amazon products that your readers will love and either run ads, link to them in a post or create and Amazon “shop” to display on your site.

ShopStyle Collective.  Easy acceptance that pays for clicks on their links.  Build project widgets that you can promote on your site as “Shop the Post” sliders or create clickable looks to share on social media.  Like Amazon Associates, you can also create a virtual “shop” to add to your blog.

Rakuten Affiliate Network (formerly LinkShare).  Easy acceptance into the main network but you then need to apply for each retailer you would like to represent.  Some retailers are easy to affiliate with, other require more traffic.  Again, you can link directly to affiliate retailer products or can run general ads for each retailer on your page.

Ultimate Bundles.  Easy acceptance.  Great deals on grouped bundles of products that you can offer your subscribers via email promotion.  Niches include: business, family, health and lifestyle.

Skimlinks.  Moderate acceptance rate.  Once you install SkimLinks on your site, SkimLinks will automatically turn deep links of participating retailers in to referral links.  They have a very extensive network of retail participants and pay higher commission rates than through RAN/LinkShare.

RewardStyle.  Moderate to difficult acceptance.  You need significant traffic for this program.  Much like ShopStyle collective, you can use their links/widgets within your site AND as a way of monetizing your social media accounts.

Individual Affiliate Programs.  Often times sites you use in your blogging endeavors will have affiliate programs available.  Think your web host, WordPress theme designer, etc.  Also look to other services you use.  For instance, I became an affiliate for Abby Lawson after taking her courses.

Note: This post contains affiliate links.  For full disclosure policy, click here.

LOFT Marimekko