Beware FOMO: Target 20th Anniversary Collection!

Can you believe that it has been 20 years since Target launched their first designer collaboration collection with renowned architect Michael Graves? Since that time they’ve gone on to work with over 175 designers while forever changing the public’s accessibility to top-branded and designed products! Mark your calendars for September 14th so you don’t miss out on the best of twenty of the most population collaborations!

Target 20th Anniversary Collection
Isaac Mizrahi
Photo Credit:

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“Two decades ago, when we first set out to make beautifully designed products affordable, we created a movement in retail and culture that proclaimed that design could be—and should be—for all.”

Rick Gomez, EVP & Chief Marketing/Digital Officer; Target

Best of the Target 20th Anniversary Collection

The anniversary collection will be available in stores and online on Saturday, September 14th. Twenty of the most popular collaboration designers will be represented with prices ranging from $7-160. Products are available in women’s (including plus sizes), men’s, children’s, housewares and accessories/luggage.

Use this tool to find out which stores will carry your favorite pieces and save any “must haves” with the heart icon next to the product for easy checkout once the sale goes live. Some of my personal favorites include:

  • Missoni
  • Lilly Pulitzer
  • Marimekko
  • Jason Wu
  • Hunter
  • Isaac Mizrahi

The looks below are just a handful of those that grabbed my eye!

NOTE: All photos courtesy of Target.

Target 20th Anniversary Collection: Good to Know

  • Stores open at their regularly scheduled time.
  • On the first day of the sale, purchases are limited to 5 of each item (same style/size/color).
  • International shipping is not available.
  • Return policy for 20th Anniversary Collection items is shortened to 14 days. REDCard holders will receive 14 days PLUS an additional 30 days for returns.

For those of you that love to know what goes on behind the scenes, check out the trailer for a documentary film on Target’s partnerships due to be released this fall. Have a personal design collaboration favorite? Check out the collaborators film series for a closer look at each specific collection.

View these posts for more on prior designer collaborations at Target. And thanks so much for stopping by! Until next time,

Author: Betsy Ramsey

Betsy Ramsey is the author of Natty Gal. Born and raised in Northeast Ohio, she now lives there with her husband and Bichon-Frise, Dolce. A mindful fashion & capsule wardrobe enthusiast, she travels extensively, visiting 56 countries to date. Betsy is committed to helping others live their most fulfilling life!

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