Blue Jeans Go Green for Earth Day

Small Actions Yield Big Results

Who doesn’t love wearing denim?  I darn near live in it.  But could you imagine insulating your house with it?  That’s precisely the purpose behind denim recycling organization Blue Jeans Go Green.  They take your old, ill-fitting blue jeans and turn them into UltraTouch™ Denim Insulation for use in construction.  With Earth Day coming up this Sunday, I thought it could be a good time to shine a spotlight on this innovative company.

Earth Day | Blue Jeans Go Green | Denim Recycling | Clothing Recycling | Upcycle Clothing

Denim Recycling: Why Do It?
  • Reduce landfill!  Millions of pounds of textiles wind up in landfills every yearly.  Sadly, this includes much of what is donated but unsaleable in thrift shops.  Read more in this post.

  • Get $20 off a new pair of jeans at Madewell or J. Crew!  Restrictions apply.  Other retailers offer similar programs, see full list here.
  • Improve a community!  Whether through one of the 35 Habitat for Humanity affiliates or to a civic building awarded the insulation via grant, you will be helping a community by reducing waste and up-cycling.
How Denim Recycling Works
  1. Donate your old denim via mail or a community retailer.  Details here.
  2. Let the magicians at Blue Jeans Go Green convert your denim to insulation.
  3. Help Habitat for Humanity and other organizations provide effective and environmentally safe up-cycled insulation to their communities!

Extra Credit: Start a community, university or corporate denim drive!

Denim Recycling Fast Stats:
  • Recycled Denim: 1,000+ TONS
  • Denim Diverted from Landfills: 2,000,000+ pieces
  • Insulation Manufactured: 4,000,000+ SF
Earth Day | Blue Jeans Go Green | Denim Recycling | Clothing Recycling | Upcycle Clothing
Photo courtesy of

NOTE: It takes roughly 2,000 pairs of jeans to provide enough insulation  for an average U.S. size house (approximately 2,635 square feet).

Do good this Earth Day and remember that small, seemingly insignificant actions taken by many can have a profound larger impact!



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Author: Betsy Ramsey

Betsy Ramsey is the author of Natty Gal. Born and raised in Northeast Ohio, she now lives there with her husband and Bichon-Frise, Dolce. A mindful fashion & capsule wardrobe enthusiast, she travels extensively, visiting 56 countries to date. Betsy is committed to helping others live their most fulfilling life!

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