This San Francisco based company is a minimalist’s dream! Founded in 2010, Natty Gal got turned on to them about two years ago. Using a business model of “radical transparency”, Everlane sources the best factories across the world – often the same ones producing designer labels. They show their customers true, detailed costs for each item including the Everlane and traditional retail markups. Products are of a consistent, high-end quality at a great price.
My first personal purchase was a long-sleeve silk blouse ($78) – that I wear for both work and on the weekends. For summer I’ll be stocking up on the sleeveless option ($65).
Favorite boots and shoes (all crafted in Italy) include the versatile ankle boot, the modern loafer and the knot sandal. Prices range from $120-$195.
Last but not least, The Petra Market Tote ($365)- is a favorite of fashion bloggers. Available in 8 colors – it’s roomy, soft and ages well.